Property Insights

More Property Listings. More Activity. Wider Economic Impact.

PROPERTY CRAZE™ is built to encourage increased Property For Sale Listing activity. More listings create more opportunities for Real Estate Agencies to attract buyers and generate sales activity, extending the economic contribution well beyond the property transaction.

From property preparation and marketing through to settlement, relocation, the next property and establishment, increased Property For Sale Listing and sale activity generates commercial activity across a wide network of businesses and services within the Property Economy Ecosystem.

Property Insights brings together selected publications, reports and authoritative research that explore these connections and provide broader evidence and context for the PROPERTY CRAZE™ business proposition. Each resource remains independent of PROPERTY CRAZE™ and is selected for its direct relevance to the business and the wider property activity it seeks to encourage.

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Featured Property Insights

The Property Economy Ecosystem

Recognising the collective contribution of every participant.

Property activity extends far beyond the immediate Property Owner, Real Estate Agency, buyer and sale. Understanding those wider connections provides important context for PROPERTY CRAZE™ and the broader commercial activity associated with increased Property For Sale Listings and sales.

The HBG Partners publication examines the Property Economy as an interconnected economic ecosystem and recognises the collective contribution of the industries, businesses, institutions, services and individuals that participate within it. It also introduces The Global Property Economy Ecosystem Map™, an original conceptual framework developed by HBG Partners.

For PROPERTY CRAZE™, the connection is clear. Increased Property For Sale Listing activity creates activity beyond the listing itself, extending through property preparation, marketing, sale, settlement, relocation, the next property and establishment.

Published by: HBG Partners
Published: 31 July 2026

Housing Market Turnover

Property transactions extend economic activity beyond the immediate buyer, seller and Real Estate Agency.

Reserve Bank of Australia research examines the relationship between housing turnover and broader economic activity. It identifies direct effects on real estate services and other professional services, together with wider connections to household expenditure and government revenue.

This research strengthens the economic foundation behind PROPERTY CRAZE™. Increasing Property For Sale Listing and sale activity supports a broader chain of commercial activity involving industries and services connected with property transactions and subsequent expenditure.

Published by: Reserve Bank of Australia
Published: 16 March 2017

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Who Has Been Selling in Recent Years, and Why?

Understanding what drives Property Owners to list provides important insight into the starting point of the PROPERTY CRAZE™ proposition.

PropTrack research examines the factors influencing owners to bring properties to market. It reported that new property listings increased 7.9% in 2024 compared with 2023, reaching their highest annual level since 2021 and, before that, 2017.

The research highlights the relationship between market conditions, owner circumstances and decisions to list. For PROPERTY CRAZE™, Property For Sale Listing activity is the fundamental trigger, making the factors influencing listing decisions directly relevant to the business.

Published by: PropTrack
Published: 26 February 2025

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The Winning Formula: What Sellers Value

Property Owners choose the Real Estate Agency they appoint, placing competition for listings at the centre of the agency relationship.

Research published by realestate.com.au draws on a national survey of 1,023 Australian sellers and examines the qualities sellers value when selecting an agent, including local expertise, relationships, transparency and other aspects of the agency proposition.

The connection to PROPERTY CRAZE™ is direct. Real Estate Agencies compete for Property For Sale Listings, and Property Owners determine which agency receives the appointment. PROPERTY CRAZE™ introduces a nationally promoted Property Listing Advantage into that existing agency-selection environment.

Published by: realestate.com.au
Published: 2024

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Monthly Housing Chart Pack: July 2026

Property listings operate within a dynamic market shaped by Property Owner decisions, buyer demand and changing sales conditions.

Cotality’s July 2026 Housing Chart Pack provides contemporary Australian market intelligence across new listings, total listings, sales volumes, auctions, buyer demand and vendor behaviour. It reported 33,935 new listings and 131,407 total listings over the four weeks ending 5 July 2026.

For PROPERTY CRAZE™, the research provides current market context around the activity at the centre of the business: Property Owners list properties, Real Estate Agencies seek those listings and agencies then attract buyers and generate sales activity.

Published by: Cotality Australia
Published: 16 July 2026

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Understanding Contemporary Demographic and Economic Drivers of Household Mobility and Their Policy Implications

The economic journey associated with property extends beyond settlement into relocation, subsequent housing decisions and establishment.

Australian Housing and Urban Research Institute research examines why Australians move between metropolitan and regional areas and the social, economic, demographic, housing and lifestyle factors influencing those movements.

This extends the PROPERTY CRAZE™ story beyond the immediate listing and sale. Property transactions form part of a wider cycle of household movement and property activity, reinforcing the connections between sale, relocation, the next property and establishment within the Property Economy Ecosystem.

Published by: Australian Housing and Urban Research Institute
Published: 6 March 2025

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